![]() ![]() But when your story is told with stony-faced seriousness, a little critical distance might be a good thing. You can portray war like a silly, globe-trotting disaster movie, as Modern Warfare does, and you can scrape by without questioning your character's relentless killing. Medal of Honor: Warfighter never gets near the “authenticity” it promised pre-release, but it has plenty to say about soldiers, and about war, and all of it is hateful. Instead ee should criticise a game for the messages it communicates while we play. It can be unfair to criticise a videogame for failing to live up to its marketing, when developers so rarely control their own. #8: A lot of types of beard make you look like a bell-end. Your wife and child should probably just learn to accept both that and your inevitable death. #7: It is totally justifiable to repeatedly abandon your wife and child to go fight in a war. #6: War is super-fun, and is a passion for some people, kind of like water skiing or samba dancing. #5: Tier One operators are total badasses and can kill hundreds of people on their own. #4: Bullets won't kill you if you're in the middle of a melee attack animation. #3: If you run far enough ahead of your squad, you might see the moment your enemies blink into existence. #2: A soldier's sidearm, whether a pistol or a machinegun, has infinite ammo. MOHW know that they will have a battle royale with Call of Duty: Black Ops II amongst many other war/action/gun focused games unleashed before xmas and are looking at all marketing advantages including partnerships to gain marketing ground in the ultimate war, the battle for the xmas dollar….Things I have learned about war from the wholly authentic Medal of Honor: Warfighter: #1: Door opening privileges are granted with seniority. The two companies EA and Relativity saw the benefit it working together to target action obsessed gamers and film goers with a very brand savvy brand alliance that benefits both brands.Īs well as promoting MOHW in Battlefield3 EA are giving away a beta version of Battlefield 4 with all pre-orders, although you have to wait until August 2013 to play it…. Last year the Navy Seals film “Act of Valor” was promoted in the gaming website “Battlefield 3” with viewers who watched the trailer able to download dog tags for their character to wear in the game. ![]() ![]() This gives the game an extra marketing push around the most competitive time of the year after its initial hype and publicity drive. The game is unleashed in October with the new content being available in the same week as the film’s release in December. “Zero Dark Thirty”, the new Sony film about the killing of Osama Bin Laden will be promoted in the Electronic Arts game “Medal of Honor Warfighter” with a couple of downloadable maps. It takes enlightened thinking and an ability to realize than consumers have choice and that they buy into synergistic brands.Įlectronic Arts (EA) and Sony have created a very cool and very brand aligned marketing partnership for this autumn’s gaming and film push. Being sophisticated enough to know that working together with another potentially competitive brand to target a similar audience than being precious and working apart is harder than it seems. ![]()
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